About Us
La Rica Clothing - A dream came true.
La Rica Clothing is the supplier of your daily essentials with products that have the perfect fit and are comfortable enough to wear every day.
London. Established in 2019 La Rica is a contemporary lifestyle brand with elements from streetwear, sports, and high-end fashion. Today La Rica is the supplier of your daily essentials with products that have the perfect fit and are comfortable enough to wear every day. It started as a rebellion towards the existing Fashion industry. Founder Waasem Elahi noticed that the Fashion industry and trends were primarily dictated by the industry and not by the consumer. There was a lack of representation and Waasem was committed to closing the gap and creating designs that were a representation of a new movement. La Rica was first founded by Waasem Elahi who had several years of experience in the clothing- and footwear industry. La Rica wasn’t Waasems first fashion venture. When Waasem was just 12 years old he started his brand called ‘Skywalkers’ where he would make T-shirts to sell. The love for clothing and creating designs did not fade away hence La Rica’s inception.